04 March, 2011
15 minutes – Day 107
Well I'm getting my fifteen minutes in the spotlight. Something I never expected to see, a double page colour photo of me in a magazine. It feels quite strange. I'm glad I'm not Matt Newton (who has just been driven completely nuts by the media here in Australia).
The write up in Trail Bike Adventure Magazine is quite balanced I think. Interesting that they should do the write up at all as it's not really an Adventure Bike (other than the fact that with the poor state of public charging, it makes any trip beyond 50 km an adventure...)
It is a complete Pun Fest... Almost every line makes a hidden reference to something electrical.
I think anyone who hates the very idea of electric bikes will find things in the article that will speak to their bias. “...doesn't look good in terms of out and out versatility. It would take a lot of 60 minute sessions to cross the Simpson, especially with four-hour recharges factored in.”
The pro-electric brigade will see things in the article that will speak to them too “And there's a huge group of potential buyers who won't be fazed by the battery charge time. For riders living in cities and suburbs, the near silence of the Zero could easily make the difference between riding and not riding.” “On the road the Zero is brilliant...we reckon it rocked”
As I said, it seems well balanced. I'm lucky in that I have a sportbike and an enduro bike as well, so I don't feel the lack of versatility. I don't think the Zero will work as your only vehicle and really neither does TBAM. It's nice to see some coverage from media that is really somewhat outside the electric world. It's *very* nice to see such good honest coverage.
Anyway, it's in newsagent now and it's the Mar/Apr 2011 edition. I'll put in small thumbnails that I think is “fair review” about what you'd glean from flicking through a mag in a shop. I don't think electristas will learn much from the article, but I think it's worth the cover price, so buy it!
Posted by Jason at 6:29 PM